Mautic Marketing Automation

Mautic is an open source marketing automation tool. It was created with the idea in mind to bring the power of marketing automation to literally everyone by drastically reducing the cost and effort it takes to setup such a system.

It provides its users with all means necessary to build powerful newsletter campaigns, landing pages and forms. On top of that organizations are able to track a campaign's performance using feature rich reports. Also customers can be organized in segments by customizable rule sets for advanced personalization of campaigns.

In conjunction with Drupal and Apache Unomi, Mautic is the missing piece to operate a Drupal website as a Digital Experience Platform (DXP) where Apache Unomi puts users into segments by their browsing behaviour, Drupal delivering personalized content based on these segments and Mautic providing the off site marketing tools to interact with customers after they have visited the website.